Klofrens

About Us

Klofrens is a cultural platform built around the simple yet universal idea of friendship. The name Klofrens comes from the amalgamation of close-friends and aptly suggests what we’re about.

We strive to be a brand that grows with you, shows up for you and stays real when things change. Klofrens designs everyday apparel meant for daily living, with clothing being our first expression of the culture we want to build. Our focus is on sharp silhouettes, easy fits and details that don’t try too hard.

Klofrens promotes feeling comfortable in your skin, in your circle and in what you wear. This brand is for the people who understand the value of late night talks, inside jokes, shared playlists and years of camaraderie. Klofrens is what happens when clothing becomes a quiet part of your story, and a starting point for shared experiences beyond what you wear.

Our Story

Klofrens Klothing was started by two friends who have known each other for more than two decades. Akshay Gawri has a 40 years old 3PL business which deals with multiple MNCs. Eshaan Sahdev comes from a business background, with his family running a clothing business for over 55 years. Their different worlds, different skills and different backgrounds never came between their friendship and having already built a successful venture together, they wanted to put the same force of honesty into KLOFRENS, to build a brand that recognises how fashion fits into everyday life, along with the role of friendship, movement and shared spaces in bringing people together.

For years, Akshay and Eshaan have spoken about building something together and eventually, streetwear as the next step seemed like the right platform. For the past two years , they have spent time learning the intricacies of the craft and how a brand is built from the ground up.

Klofrens is the result of that journey firmly embedded in their shared values, with a long-term vision of creating experiences and communities alongside apparel. Eventually, the brand seeks to foray into music and sports events, walking clubs, perfumes and more, truly encapsulating the birth and growth of a shared community.

Vision

Klofrens aspires to become a global culture drive brand that resonates familiarity, represents real connections and is built on shared experiences. The idea is to grow while staying close to the people who made it what it is, creating spaces for people to come together.

Why Klofrens?

Clean design. Made for how you live, move and connect.

Klofrens aims to begin with clothes, but it does not mean to stop there. It began with two friends, shared tastes, long conversations, music playing in the background, and the idea that the best things in life usually happen around people you trust.

We care about how our clothes feel and how they look. That means choosing fabrics that sit right on your skin and still feel good after repeat wear. Our fits are shaped by what’s happening around us - music, people, culture and how style shifts over time. Design-wise, we keep things simple. Subtle details, clean graphics and pieces you won’t get tired of after one season.

But Klofrens is also about moments beyond clothing. The energy of a small music event. Long walks with familiar faces. Friendly games that turn into traditions. Scents that stay with you and remind you of a place, a person, a time.

At its heart, Klofrens is about building a community; people who move together, grow together and find their own meaning in shared experiences. The clothes are just one way we show up in that story.